ButterflyMX Intercom UI Redesign
Project — UI Design
Date — 2023-2024
A crucial step in ButterflyMX's ongoing metamorphosis
As the flagship product of the company, the ButterflyMX Intercom is used by thousands of people everyday. Each screen must be carefully designed to be as intuitive and efficient as possible – while also looking great.
In this project, I was tasked with giving the Intercom's UI a new coat of paint – one that brought the entire experience inline with the company's new branding and direction and created harmony with all of ButterflyMX's products and services.
Goals
Process
1. Current product audit
- map out all existing screens and features
- find out most used functions through data and convos w/ support and other internal teams
- Identify what to keep, improve, or remove
2. Competitive analysis
3. Brainstorming and sketching
Final Results
1. New modern visual design to match new product hardware, industrial design language, and company branding
2. Improved responsiveness for multiple screen sizes and formats
4. Reduction in code complexity (# of unique components)
5. Design system