Sunday Pie Logo and Branding
Client — Sunday Pie
Project — Visual Identity Design
Medium — Digital (Adobe Illustrator)
Date — May 2020
A branding design project for a conceptual bakery and café, Sunday Pie, consisting of a logo design and other brand materials.
This project was featured in the 2020 NYU IDM Showcase, which included the final projects of the senior class. You can check it out here.
Sunday Pie is a new bakery and café which aims
to create tasty desserts using fresh, natural ingredients and all the classic
flavors you know and love, all in a fun and relaxing atmosphere that anyone can
enjoy. The visual design for Sunday Pie aims to create a minimal, yet memorable
and recognizable image, as well as invoke the classic flavors of pie using
familiar colors.
Usage
Mockups of packaging design for Sunday Pie, made in Adobe Dimension
Design
With this project I aimed to practice my graphic
design skills by designing with a clear goal and objective. I wanted to create something
with clean and timeless design, but importantly something that was fun and didn’t
take itself too seriously. In this project you will find a logo design, mockups
for packaging designs, as well as other brand materials. You can also see my
sketches and my process of how I reached the final logo. I hope to continue developing
this brand to make it even stronger and fully fleshed out.
This project was featured in the 2020 NYU IDM Showcase, which included the final projects of the senior class. You can check it out here.
This project was featured in the 2020 NYU IDM Showcase, which included the final projects of the senior class. You can check it out here.
Font used: Agrandir Variable
Design Process
Inspiration — Brand stylescape/moodboard
Sketches and brainstorming
Logo Iterations
